I quit social media for 30 days


American Millennials spend more than three and a half hours on their phone every day. A majority of that time is spent on social media. My question: what benefits could you receive from stepping away from social media? Would you be more productive? more focused? In what ways might your life change? And as someone who produces content and depends on an audience for a living, I wanted to know: do you need it to grow and support your business? So I quit social media for 30 days to find out. The first few days were the most challenging. I knew without taking extreme measures I would slip back into my old routines and check my phone frequently throughout the day. So I deleted all social media apps from my phone. I logged out of all accounts on my computer and cleared my history to build up some friction. (I was gonna do that anyway) But that wasn’t enough, like many people I had hardwired into my brain this compulsive checking. But it wasn’t the content that I was addicted to. It wasn’t the likes, comments and Direct Messages It was the anticipation of what could be. Maybe that potential client messaged you back. Maybe one of your posts went viral? Or maybe the rock tweeted at you? The rock, the rock tweeted at me! Okay, that one actually did happen, but it’s almost always nothing. So I knew I had to create some distance I committed to leaving my phone in the bedroom while I worked and when I could I kept it at home while I left the house. You know the classic triple pat? The moment right before you leave your house and you check your phone, wallet and keys. Phone, wallet, keys. I turned it into the double pad. Just my wallet and keys. After a week, I stopped flinching for my phone and it no longer felt weird to leave home without it. There are a number of reasons why you might want to quit social media. The side effects are a little bit different for each of us, but I’ve got three main points that I think many of us fall into: Some people find that apps like Instagram put them into a “comparison mode”. By constantly seeing what other people have, you instinctively want it as well. While others are addicted to the feedback and attention, one study showed that many people would prefer a mild electric shock, rather than sit alone in a room for 15 minutes. Your phone can make you feel connected, less alone and it preoccupies your racing mind And because of that, it’s a massive time killer that can distract you from your work and hinder productivity. So, when I started this 30-day social media detox, I actually never intended to stop posting. Originally, for me, the negative side effects seem to only be boiled down to comparing myself to others and Wasting time through distractions and browsing. And I wanted to see if I could get the benefits of using my platforms like Instagram to connect with my audience Without actually using them – so posting through a third-party app. But was that just me rationalizing my addiction? Did I actually think that by stepping completely away from social media my entire life would fall apart and people would stop watching my videos? Did I think that I had to keep up by posting every day or else Instagram would banish me to the land of bad algorithms? It was probably a mix of both but here’s what ended up happening. In the first two weeks I shared a few photos and tweets. But after I disrupted the feedback loop, I lost my drive to keep up and stopped sharing. I did continue to post videos to YouTube which I use as a platform, Similar to a blog. It doesn’t have the same addictive effect as social media for me – or does it? For the first week, I’d grabbed my phone without even thinking, unlock it and start to swipe through screens looking for something to preoccupy my wandering mind. Then I’d snap back to reality and realize I had deleted all my social apps. I started to spend much less time on my phone Averaging 23 minutes of screen time per day. Compare that to the previous month where I spent 98 minutes a day on my phone Have you ever given the excuse “I don’t have enough time to do ____”. I know that I’ve definitely done it in the past. Whether you want to start reading more, go to the gym or start a business, a lot of times We think we just simply don’t have enough time to do it when in fact, maybe it’s our priorities that aren’t really in check. Maybe we need to think about where we’re spending our time to begin with, like social media. Once you start to identify the things that you value in your life, the things you really want to bring into your life you have to get rid of those distractions. And for me, at least, it’s become social media. And as for my business, did things slow down? Halfway through my 30-day detox, I saw the largest spike in subscribers on YouTube that I’d ever seen like by far. I had never even come close to seeing this kind of response from my videos. If you were wondering, this is when I hit YouTube’s trending page as a creator on the rise. And this massive drop is when YouTube deleted a bunch of bot accounts. I gained over a 124,000 subscribers over the 30-day detox. the source of the traffic? A video on my youtube channel called “A Day in the Life of a Minimalist” that quickly climbed to 3 million views in 10 days. And as far as revenue goes, I got the biggest increase in patreon supporters since starting it in August. Now I know what you’re thinking, “Matt, could you give us some more info about this patreon account?… …like I’m dying to know what you provide the patreon supporters?” So I’ll do that in about 30 seconds or so: My Patreon account is one of the ways that I’m able to keep this YouTube channel 100% advertisement free and in exchange I create exclusive content that I don’t release anywhere else Covering lifestyle design how I make my videos and my personal vlog. In fact today, I released a video breaking down how I was able to grow my audience here on YouTube, as well as provide advice and tips for those creators who are looking to break through the noise You can get it all at patreon.com/MattD’Avella But of course if you don’t have the money to contribute right now do not feel pressured. The fact that you watch my videos is enough from me. So in the same month that I quit social media, I saw exponential growth in my subscribers. It’s most likely a coincidence as I would have released that video anyway, but it did make me think: Why was I spending so much time on social media when the heart of what I do is making films? Seth Godin wrote an article this month called “Social media is a symptom not a tactic”. In it he writes: “The Mona Lisa has a huge social media presence. The picture is everywhere, but she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.” The narrative of social media grooming is a seductive one, But it’s as much of a dead end as spending an extra hour picking out which tie to wear before giving a speech. With the additional hour every day, I was able to be a little bit more productive, which meant that I could get ahead with my work and I could either spend that on creating more content, more videos, or I could just take some time off and spend it with my family. Which is what I did when I went back home to visit them for about a week. My nephew Oliver thought my drone was the greatest thing ever. The lesson? Productivity isn’t always about increased output. Another lesson, don’t give Oliver the drone. There’s a sense of clarity that you get when you take a step away from the compulsive checking. Tt’s really hard to explain, it’s really impossible to quantify, but I can tell you that I simply felt better by being away from it and It became much harder for me to see the benefits of social media to begin with. The urge to get back on Instagram and apps like it is mostly fuelled by the fear of missing out. For some reason we’ve convinced ourselves that it’s important, that it’s necessary, but once I got connected again, I realized one simple truth. I didn’t miss a thing. Now looking ahead to my next 30 days as a solo creator and someone with a finite number of hours of the day, I’m not so sure I want to spend them the way I used to. Sign up for Patreon for a dozen unlisted videos with new ones coming every month And of course subscribe to my channel for new videos every week. Thanks for watching!


61 Responses

  1. Drac Ayme

    August 13, 2019 3:35 pm

    well my prioritys are different , Im not sure what would happen is I quit VideoGames for 30 days, I guess I would really be anxious , its worrying

  2. King Kamehameha

    August 13, 2019 3:47 pm

    Interesting video (earned you a subscribe 😉 )
    I also have dropped quite a lot of this from my life. Always have been very preoccupied with work and hobbies (mostly sports, dancing, theater). It all went well and hand in hand with social media, but at some point I started doing much more focused work and entering higher level business, and I decided that:
    1. Screw Instagram, it was absolutely useless in my life (I actually went there because a girl I liked used it). Logged out. A week later wanted to get back, had forgotten password. Left it as is. I think I haven't used Instagram for a year now.
    2. I do not browse facebook. At least not my friends. I sometimes found good car deals there, but that's about it. I have completely abandoned my Facebook, except messenger and 2-5x a year creating events for friends. Unless you work with FB as a marketing tool it is pretty useless. I think I haven't really looked at facebook friend's posts for 2 years
    3. I don't play videogames. I love videogames, but frankly they just got boring for me. I now play only very few titles (e.g. I enjoyed Witcher 3 a lot), but I spend almost no time playing games, that's not my thing anymore. I rather go to gym. I never "quit" though, I just grew uninterested over time.
    also I watch A LOT of youtube, which while sometimes very productive, should be deliberately reduced.
    TV have been for mornign news only for past 6-8 years.

    Results – I have been MUCH more productive, I actually earn quite good money and meet much more people. I actually have time to develop real life skills, which again make even most unfriendly people surprised.
    So – let go of your rat race people, enjoy life, don't get stuck in one thing, be it social media, games or other type of procrastination.

  3. Jay Crusheiii

    August 13, 2019 4:42 pm

    I can do this for a year, just give me food supply, basketball, basketball court, water, and some music…easy! 😎

  4. Electro Skull

    August 13, 2019 4:45 pm

    Me: Closes Phone for 30 days

    after 30 days

    Me: opens phone and looks at Notification

    Boss: Your Fired

  5. canuckleaf

    August 13, 2019 5:25 pm

    Imagine that I shut down my phone and go to work. The phone will wait in the trunk of my car that I can work without Whatsapp. I'm almost 30.

    I really want my life back. I disabled most of my IM apps's notifications. I'm posting an image from my travels occationally on IG. But I'm way too often on Twitter. Cutting that back. I want to be a video maker again. I need full concentration on coding software now as my main profession.

  6. Pauline Gransier

    August 13, 2019 6:37 pm

    Can I just say how happy I am that you are providing subtitles with your video's? This way your content is accessible to a larger audience like deaf and hard of hearing people and I'm one of them. Thank you.

  7. Beatrice

    August 13, 2019 8:53 pm

    I was expecting more conclusions on how this affected you mentally. I've never been a user of several social media plattforms, but I quit Facebook a year ago and I will delete my Instagram account soon (I check it maybe for like 1 minute 2-3 times a week) and I must say I feel so FREE. My mental health has improved and I have stuff to talk about again with my friends. Social media has made our society narcissistic, depression and anxiety has increased a lot. It also ruins relationships and nothing, I mean NOTHING, is private anymore. Everything is up to display and I'm so sick of it. Have mankind ever been so disconnected as it is today? The irony of a "connected" world.

  8. bill smith

    August 13, 2019 11:02 pm

    you forgot to add how lonely you are and how much of a loser your are because you live on social media.


    August 13, 2019 11:03 pm

    Me: wants to leave social media for 30 days

    Social: How dare You do that to me.

    Me: literally using social media seconds later.

  10. Dima Bakun

    August 13, 2019 11:46 pm

    Класс , видео супер, вот бы побольше с русскими субтитрами 🙂

  11. Barbara Brinkmeyer

    August 14, 2019 12:12 am

    I use the Internet for productive reasons… but hang back on social media. Too many people like to "sting each other", and that's not my idea of fun. If it can't be joyful, … reconsider.

  12. Karen Janet

    August 14, 2019 5:26 am

    Is this really a thing? I stopped using social media months ago and life is still good, leaves more time to do other things like watching random youtube videos

  13. Girl Paglingayen

    August 14, 2019 7:22 am

    Haha I can live without fb, ig, twitter, snapchat but not youtube. Youtube is like a connected to me.

  14. Benjamin Jackson

    August 14, 2019 8:15 am

    5 years without social media, 2 years without a smartphone. It's been great for self-esteem and overall wellbeing. However, in my opinion, it does not necessarily improve productivity, as motivation is a little more complicated. I still find myself procrastinating in different ways. That being said, I read and write more, and do crosswords on public transport all improving my vocabulary. The best thing is the feeling of freedom. Knowing that you are not caught, not addicted. You gain a sense of personal power, and just sitting quietly in any situation feels normal. The mind no longer wants to go anywhere. It is quite happy simply being in the now. A big downside is having no camera to take pictures of my son. If anyone knows a dumb phone out there with a good camera, please let me know.

  15. jordi de waard

    August 14, 2019 1:20 pm

    I mean, I don't even charge my phone most of the time. Really don't get how people can be so addicted to their phones lmao

  16. b4sic

    August 14, 2019 1:46 pm

    never used instagram, twitter, or facebook. i have, but rarely use snapchat and use discord daily, though..

  17. Umer shahzad Malik

    August 14, 2019 2:45 pm

    he spend 98 minutes and was very uncomfortable, i spend like 9 hours each day and still was not even realizing the time i do waste here .

  18. Ohio Is For Lovers

    August 14, 2019 5:36 pm

    I’m 15 years old and I think social media brings people apart. I also don’t understand people who hang out with one another but are just on their phones the whole time. Its stupid

  19. Carry Wu

    August 14, 2019 7:02 pm

    Hi Matt! Thank you for doing this for us (who's starting the same SM detox/ or ones that just want to get started). I've doing this detox for a week now, and what I feel is the same as what you said! first 3/4 days I'd consistently check on my SM, even though I locked my app using an app (Yes, I can't use my Instagram even though I try to open it). Now I'm feeling okay not touching Instagram at all. I feel more productive. I feel that there's really nothing to worry about even if I don't open my Instagram. I just knew this video because it just appeared in my recommendation. Nice content!

  20. MiaCat Adventures

    August 14, 2019 7:49 pm

    I’ve managed to check Social Media once in the morning (10 mins) and once in the evening (10 mins) … it’s been liberating . I’m focussed on work and found myself just much happier overall. Totally sticking with this …

  21. July Summer

    August 14, 2019 9:40 pm

    I used Facebook for 8 years before deleting my account 4 months ago, never used Instagram or Twitter because they never appealed to me, only lasted 2 weeks on Snapchat before deleting it and Tumblr is just a bunch of wannabe edgy emo kids trying to be "different." Social media is over rated and in my own personal experience, it never provided me any benefits. I only got on Facebook just to play Cityville and other games like Mafia Wars 2, Gardens of Time, It Girl and Cafe Life. Some of my friends from school played games with me as well, but I rarely posted anything or interacted with anybody on Facebook. I began to post a lot more once I got a smartphone at age 16 (because the only way I could access Facebook was through a computer). Now I can do without it.


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